Workshop sull’editoria digitale

http://www.bolognachildrensbookfair.com/en/bologna-digital/masterclasses/storytelling-and-storyselling-masterclass/2241.html

Bologna Digital Rights Workshop

This special session will look into the details and challenges of digital rights selling. This invitation only event will set up a Digital Rights Task Force to bring together the best minds on this subject and find solutions for the future. A special industry publication will be one result of this event.

Date: Wednesday 26th March
Time: 3 pm
Sala Suite – Services Centre, Block D

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http://www.bolognachildrensbookfair.com/en/bologna-digital/masterclasses/bologna-digital-rights-workshop/2243.html

Story-telling and story-selling. Digital kids between transmedia experiences and market trends

As the borders between playing, reading and learning are narrowing and new forms of storytelling get in the hands of new generations, children behavior towards digital technologies keeps evolving, affecting products, strategies and workflows. But how? What’s the relationship between children and digital reading? Which are the trends in terms of discovery, pricing, and activities in children publishing? How do the publishing and ICT world collaborate in order to offer the most engaging, interactive and fulfilling experience possible?

To answer these questions, the TISP project, in collaboration with Editech, presents Story-telling and story-selling. Digital kids between transmedia experiences and market trends.

The workshop will feature the results of #NatiDigitali, a survey regarding the relationship between children and digital reading in Italy, promoted by AIB (Associazione Italiana Biblioteche), AIE (Associazione Italiana Editori), Filastrocche.it e Mamamò.it, in collaboration with Fattore Mamma.
Nielsen Book will present the most updated trends in children books and ebooks with a particulare reference to the European market.
The seminar will furthermore feature case studies where publishing houses and ICT companies will discuss issues and strengths of their partnership, competences involved and innovative products highlighting the results achieved through their collaboration.

 

Speakers:

–    #NatiDigitali

–    Ann Betts, Managing Director Client Services, Nielsen Book International

–    Mike Gaunt (Go Mad Kids)

–    Irene Angelopulos (Mubo)

–    Giulio Caperdoni (Vidiemme)

–    Sameer Reina (Magic Box)

Date: Wednesday 26 March
Time: 10.30 – 12.30 am
Sala Suite – Services Centre, Block D